REI Custom Program

The REI Custom Program Draws From Over Three Decades of Research


Rhythmic Entrainment Intervention™ (REI) is an auditory brain stimulation program that uses musical rhythm to stimulate and re-pattern neurological function. A unique blend of modern advances in brain research and ancient rhythmic techniques, REI facilitates long-term behavioral and cognitive improvement in individuals with neurological disorders.

Rhythmic Entrainment Intervention™ (REI) is an auditory brain stimulation program that uses musical rhythm to stimulate and re-pattern neurological function. A unique blend of modern advances in brain research and ancient rhythmic techniques, REI facilitates long-term behavioral and cognitive improvement in individuals with neurological disorders.


REI was borne out of ethnomusicological research REI creator Jeff Strong began in the early 1980’s. For over a decade Mr. Strong immersed himself in time-tested rhythmic techniques, studying with traditional practitioners from around the world. He then extracted the core mechanisms of these techniques and began researching them in a controlled setting.


After 11 years of extensive clinical and scientific research, including several double-blind, placebo-controlled studies, Mr. Strong and the Strong Institute research staff identified hundreds of rhythmic combinations that correspond to specific behavioral and cognitive symptoms. This research resulted in two important findings:

The REI Custom Program was created in 2004. Careful collection and analysis of data have allowed the composition, protocols and efficacy of the program to continually evolve. 

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The REI Custom Program is The Only Completely Custom-made Auditory Program


We learned early on while developing the REI Custom Program that each person responds to a different type and level of stimulus. Our first formal institutional study in 1994 used custom-made recordings, employing the same protocol as our earliest research. That is, REI creator Jeff Strong performed live for each subject while the listener's responses were tracked. A recording was made based on this data. This recording was then played once a day and adjusted as the listener progressed.


Jeff Strong talks about Progressive Stimulation for the REI Custom Program

This process has varied only slightly in the last 2 decades. Though Jeff rarely performs live for a client, our focus on customization is stronger than ever: We ensure you receive the progressive stimulation that meets your needs.


As you complete the REI Custom Program Intake process, we identify the major issues you face and create a map of the appropriate stimulation to meet your goals.


We use sophisticated algorithms to assemble the proper rhythms for your first REI Audio Track; each subsequent track is created in 14-day intervals according to your progression through the program.


This ensures the most efficient and effective program possible. Indeed, this is where we excel: Custom stimulation for optimal client improvement.

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Join the Thousands Who Have Successfully Used This Innovative Program


Since 1994, the REI Custom Program™ has been used successfully by tens of thousands of people from around the world. Our clientele consists of both children and adults who come to us with a variety of conditions, including:

  • Attention Deficit Disorder (ADD, ADHD, AD/HD)
  • AutismAsperger's Syndrome
  • Anxiety Disorders
  • Bipolar Disorder
  • Depression
  • Learning Disabilities
  • Pervasive Developmental Disorder
  • PTSD
  • Sensory Processing Disorders
  • Sleep Disorders
  • Traumatic Brain Injury

The REI Custom Program Is Easy to Use


Once you complete the intake, your online program is available almost immediately. Implementing the program is easy:

  • Play the designated REI track once a day.
  • Choose the same time or a different time each day, whichever fits your schedule.
  • Play the track quietly in the background while the listener engages in a quiet activity (reading or being read to, playing, eating, going to sleep, etc.). 
  • There is no need to actively listen to the music or to use headphones.
  • Enter your progress every 7-14 days, depending on your program, to receive your next scheduled custom REI track.Contact us anytime you have questions or concerns.

Remember: With the REI Custom Program, there is no need for any special equipment or even headphones (though you can use headphones if you wish). You simply play your session through any device.

Choose the Best Program for Your Needs

The All-inclusive REI Custom Program

Our premier program, the REI Custom Program draws from 10 symptom areas for people with multiple issues. The REI Custom Program intake will help us identify the scope and severity of your unique constellation of challenges. Your twelve custom-made REI tracks will provide long-term improvement in each of these areas.


The All-inclusive REI Custom Program focuses on these 10 symptom areas:

  • Anxiety - Includes anxiety related issues.
  • Attention/focus/hyperactivity/executive function - Includes attention-related issues including the classic symptoms of ADD.
  • Behavioral issues - Includes issues such as aggression, compliance, tantrums, and others.
  • Cognitive issues - Includes symptoms related to cognition such as memory, reasoning, and others.
  • Language/communication - Includes issues related to language and communication including speech and writing.
  • Mood issues - Includes general mood issues as well as symptoms of depression and bipolar disorder.
  • Self-stimulatory behaviors - Includes behaviors such as rocking, flapping, toe-walking, vocal perseveration, and others,
  • Sensory Processing - Includes sensory defensive and sensory seeking behavior.
  • Sleep - Includes issues related to falling and staying asleep.
  • Social Interaction - Includes issues related to social interaction and engagement.

The REI Custom Program intake will help us identify the scope and severity of your unique constellation of challenges. Your twelve custom-made REI tracks will provide long-term improvement in each of these areas.

The REI Custom Calm Program

The REI Custom Calm Program is a home-based auditory brain stimulation program that uses musical rhythm to stimulate and re-pattern neurological function. A unique blend of modern advances in brain research and ancient rhythmic techniques, REI facilitates long-term improvement in anxiety.


Custom created for you based on your unique form of anxiety: this is the key to our program. Whether you experience panic attacks or your child displays tantrums, or you feel a constant underlying sense of dread or your child constantly worries, we deliver the proper stimulus to achieve your goal of lower anxiety and a more functional life.

The REI Custom Calm Program is a 6-week auditory brain stimulation program to reduce anxiety.

We all experience stress. We may have an unusually difficult day or worry about a particular event. We feel anxious, yet we bounce back.


Many of us, however, carry the anxiety with us every day. Sometimes it's subtle but other times it is disruptive or even debilitating. Every time it's something we want to gain more control of. If you or your child experience any of the following, the REI Custom Calm Program is made for you.


Anxiety Could Be Impacting Your Life if:

  • You Worry All the Time.
  • You Feel an Underlying Sense of Unease or Dread.
  • You Avoid Certain Social Situations.
  • You Have Panic Attacks.
  • You Get Angry or Frustrated.
  • You Feel Paralyzed by Fear or Uncertainty.

Anxiety Could Be Impacting Your Child's Life if:

  • Your Child Throws Tantrums.
  • Your Child Becomes Unresponsive or Retreats into a Shell.
  • Your Child Worries Excessively.
  • Your Child Won't Let You Out of His Sight.
  • Your Child Avoids or Wants to Avoid Certain Places or Situations.

Once you begin, the REI Custom Calm Program's interactive online platform and tracking ensures that you are always getting the stimulation that you need based on your real-world performance. Each new track of your program is dynamically engineered in response to your weekly progress.

The REI Custom Focus Program

The REI Custom Focus Program is a home-based auditory brain stimulation program that uses musical rhythm to stimulate and re-pattern neurological function. A unique blend of modern advances in brain research and ancient rhythmic techniques, REI facilitates long-term improvement in cognition, attention, and executive function.


We all have trouble focusing sometimes. Significant trouble sustaining attention, however, can be a sign of the brain-based condition ADHD (ADD, AD/HD). The REI Custom Focus Program was created from over 25 years of clinical research to improve attention, cognition and executive function.

The REI Custom Calm Program is a 6-week auditory brain stimulation program to reduce anxiety.

We all experience stress. We may have an unusually difficult day or worry about a particular event. We feel anxious, yet we bounce back.


Many of us, however, carry the anxiety with us every day. Sometimes it's subtle but other times it is disruptive or even debilitating. Every time it's something we want to gain more control of. If you or your child experience any of the following, the REI Custom Calm Program is made for you.


If you or your child experience any of the following, the REI Custom Focus Program is made for you.

  • You Have Trouble Finishing Projects.
  • You Are Easily Distracted.
  • You Are Forgetful.
  • You Have Poor Listening Skills.
  • You Are Easily Angered.
  • You Feel Restless.
  • You Are Often Late.
  • You Have Trouble Prioritizing Tasks.

The REI Custom Focus Program is custom created for you based on your unique focusing capabilities. Whether you experience inattention, distractibility, impulsivity, or poor executive function, we deliver the proper stimulus to achieve your goal of improved focus and cognitive control.


Once you begin, the REI Custom Program's interactive online platform and tracking ensures that you are always getting the stimulation that you need based on your real-world performance. Each new track of your program is dynamically engineered in response to your weekly progress.

The REI Custom Sleep Program

The REI Custom Sleep Program is a home-based auditory brain stimulation program that uses musical rhythm to stimulate and re-pattern neurological function. A unique blend of modern advances in brain research and ancient rhythmic techniques, REI facilitates long-term improvement in sleep.


Custom created for you based on your unique sleep pattern profile: this is the key to our program. Whether you experience restless sleep, night-waking, morning grogginess, or any combination of sleep challenges, we deliver the proper stimulus to achieve your goal of restful sleep and a more functional life.

The REI Custom Sleep Program is a home-based auditory brain stimulation program that uses musical rhythm to stimulate and re-pattern neurological function. A unique blend of modern advances in brain research and ancient rhythmic techniques, REI facilitates long-term improvement in sleep.


Custom created for you based on your unique sleep pattern profile: this is the key to our program. Whether you experience restless sleep, night-waking, morning grogginess, or any combination of sleep challenges, we deliver the proper stimulus to achieve your goal of restful sleep and more functional life.


Once you begin, the REI Custom Program's interactive online platform and tracking ensures that you are always getting the stimulation that you need based on your real-world performance. Each new track of your program is dynamically engineered in response to your weekly progress.

The REI Custom Sensory Processing Program

The REI Custom Sensory Program is a home-based auditory brain stimulation program that uses musical rhythm to stimulate and re-pattern neurological function. A unique blend of modern advances in brain research and ancient rhythmic techniques, REI facilitates long-term improvement in sensory processing.


Custom created for you based on your unique sensory processing profile: this is the key to our program. Whether you experience auditory or tactile sensitivities, poor coordination or balance, or issues with spatial orientation, we deliver the proper stimulus to achieve your goal of proper sensory integration and more functional life.


How we process sensory information dictates how we interact in the world. Whether we are overwhelmed or are unable to perceive or discern sensory input, those of us with sensory processing issues are often unable (or in some cases unwilling) to function easily in the world. We avoid difficult situations. We act out. We are at the mercy of stimulus we cannot control.


Anybody who has sensory issues is going to fall into one of two camps:


  1. Hypersensitive: To be anxious or overwhelmed or shut down and retreat from sensory input.
  2. Hyposensitive: To be under-responsive and unable to discern the subtleties of sensory input.

Everyone with sensory sensitivities is in one of these two camps. And sometimes, we are in both of these camps; we might have hypersensitivity in one area, hyposensitivity in another area.


The REI Custom Sensory Processing Program evaluates each of your sensory responses and addresses them one by one.


If a client is hypersensitive, for example, we will first establish a calm neurological state so that she can become more receptive to sensory input. We will then address the intricacies of her hypersensitivities. Perhaps the sensitivity is auditory, where loud noises, unexpected sounds, or just a lot of noise, as in a restaurant, sends the child over the edge. The noise doesn’t have to be loud; but it may, nevertheless, be too much to filter and discriminate from. Or perhaps, the sensitivity is tactile, where certain textures are uncomfortable and certain clothes too tight-fitting. Or perhaps, a client struggles with proprioception or vestibular sensitivities.


The presentation of sensitivities is unique to each individual client. Your custom tracks will reflect your unique needs.

The REI Custom Program For Sensitive People

You Can Harness the Power of Your Sensitive Gifts.


Being sensitive means you can appreciate subtleties in everyday experiences. You feel more. You see more. You sense the depth of our human experience in art and music, in tastes and textures of food, in nature and culture. You simply feel more deeply what it means to be human on this earth.


Being sensitive is a gift. Learn how to harness your sensitivities and you will enhance your life.

The REI for Sensitive People Program pairs two core components: Sensory Processing Sensitivity Program and Subtle Energy Sensitivity Training.


  1. Sensory Processing Sensitivity (SPS) Program. This is an REI Custom Program made just for you. Simply complete the intake and listen to your custom REI track once a day to improve your sensory processing.
  2. Subtle Energy Sensitivity (SES) Training. The videos in this training give you the skills to navigate your emotional and energetic worlds and allow you to optimize your gifts as a sensitive person.

You will develop the clarity to trust your instincts, identify and work with subtle energies, and foster healthy interactions between yourself and others. The program will also re-pattern your central nervous system so that you can better self-regulate sensory input and navigate the complex world of external stimuli. The REI for Sensitive People Program is designed as a beautiful blend of energetic and physiological growth.

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